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Novčić Korać, Branka and Segota, Tina ORCID: 0000-0001-7994-1396 (2017) Branding of a (desti)nation with a deteriorated image: the case of Serbia. Sociology and Space, 55 (1). pp. 77-99. ISSN 1846-5226 (doi:https://doi.org/10.5673/sip.55.1.4)