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behaviour change
Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602, Mpinganjira, Mercy and Maduku, Daniel K. (2023) Understanding binge drinking quitting intention and behaviour using an extended TPB. Social Marketing Quarterly, 29 (2). pp. 107-126. ISSN 1524-5004 (Print), 1539-4093 (Online) (doi:10.1177/15245004231171888)
binge drinking
Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602, Mpinganjira, Mercy and Maduku, Daniel K. (2023) Understanding binge drinking quitting intention and behaviour using an extended TPB. Social Marketing Quarterly, 29 (2). pp. 107-126. ISSN 1524-5004 (Print), 1539-4093 (Online) (doi:10.1177/15245004231171888)
social marketing
Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602, Mpinganjira, Mercy and Maduku, Daniel K. (2023) Understanding binge drinking quitting intention and behaviour using an extended TPB. Social Marketing Quarterly, 29 (2). pp. 107-126. ISSN 1524-5004 (Print), 1539-4093 (Online) (doi:10.1177/15245004231171888)
social support
Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602, Mpinganjira, Mercy and Maduku, Daniel K. (2023) Understanding binge drinking quitting intention and behaviour using an extended TPB. Social Marketing Quarterly, 29 (2). pp. 107-126. ISSN 1524-5004 (Print), 1539-4093 (Online) (doi:10.1177/15245004231171888)