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Joncourt, Simon, Gebauer, Heiko, Reynoso, Javier, Cabrera, Karla, Valdes, Ana and De Vita, Katharina 
ORCID: https://orcid.org/0000-0002-5030-5588
(2019)
Extending the Base-of-the-Pyramid Concept.
Service Science, 11 (3).
pp. 241-261.
ISSN 2164-3970 (Online)
(doi:10.1287/serv.2019.0247)