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Article
Mo, Tingting, Li, Chunyu, Huo, Wenjin
ORCID: 0009-0000-8252-4606
and Zhu, Liye
(2024)
The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity.
Psychology & Marketing.
ISSN 0742-6046 (Print), 1520-6793 (Online)
(doi:https://doi.org/10.1002/mar.22093)