Article

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)