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Yu, Zizheng ORCID: https://orcid.org/0000-0002-5927-5784 and Xu, Nairui (2022) The emergence of “consumer sphere”: the logics behind short video activism tactics of Chinese consumers. Media Asia, 50 (2). pp. 204-223. ISSN 0129-6612 (Print), 2377-6277 (Online) (doi:10.1080/01296612.2022.2138008)

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