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Kuenzel, Sven and Vaux Halliday, Sue (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176. ISSN 0967-3237 (Print), 1479-1862 (Online) (doi:

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