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Rooney, Tara, Krolikowska, Ewa 
ORCID: 0000-0002-0739-2110 and Bruce, Helen L.
(2020)
Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice.
Journal of Relationship Marketing, 20 (1).
pp. 42-61.
ISSN 1533-2667 (Print), 1533-2675 (Online)
(doi:https://doi.org/10.1080/15332667.2020.1717276)