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Rooney, Tara, Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Bruce, Helen L. (2020) Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice. Journal of Relationship Marketing, 20 (1). pp. 42-61. ISSN 1533-2667 (Print), 1533-2675 (Online) (doi:

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