Browse by Journal Title

[up]

Group by: Creators | Item Type | Uncontrolled Keywords | No Grouping

behaviour brand identity brand loyalty social marketing

Number of items: 4.

behaviour

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

brand identity

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

brand loyalty

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

social marketing

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

This list was generated on Sat Dec 21 15:51:26 2024 UTC.