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Haq, Shoaib Ul ORCID: https://orcid.org/0000-0002-8899-290X and Abid, Muhammad
(2026)
Counterfeit couture: epistemic contestations through fake luxury in Pakistani bazaars.
Journal of Marketing Management (JMM).
pp. 1-33.
ISSN 0267-257X (Print), 1472-1376 (Online)
(doi:10.1080/0267257X.2026.2675345)
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