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Group by: Creators | Item Type | Uncontrolled Keywords | No Grouping
advertising consumers diversity equity inclusion (DEI) race society
Number of items: 7.

advertising

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Kelly, Aidan J. (2023) Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective. Journal of Macromarketing. pp. 1-15. ISSN 0276-1467 (Print), 1552-6534 (Online) (doi:https://doi.org/10.1177/02761467231178550)

consumers

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Kelly, Aidan J. (2023) Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective. Journal of Macromarketing. pp. 1-15. ISSN 0276-1467 (Print), 1552-6534 (Online) (doi:https://doi.org/10.1177/02761467231178550)

diversity

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Kelly, Aidan J. (2023) Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective. Journal of Macromarketing. pp. 1-15. ISSN 0276-1467 (Print), 1552-6534 (Online) (doi:https://doi.org/10.1177/02761467231178550)

equity

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Kelly, Aidan J. (2023) Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective. Journal of Macromarketing. pp. 1-15. ISSN 0276-1467 (Print), 1552-6534 (Online) (doi:https://doi.org/10.1177/02761467231178550)

inclusion (DEI)

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Kelly, Aidan J. (2023) Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective. Journal of Macromarketing. pp. 1-15. ISSN 0276-1467 (Print), 1552-6534 (Online) (doi:https://doi.org/10.1177/02761467231178550)

race

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Kelly, Aidan J. (2023) Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective. Journal of Macromarketing. pp. 1-15. ISSN 0276-1467 (Print), 1552-6534 (Online) (doi:https://doi.org/10.1177/02761467231178550)

society

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Kelly, Aidan J. (2023) Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective. Journal of Macromarketing. pp. 1-15. ISSN 0276-1467 (Print), 1552-6534 (Online) (doi:https://doi.org/10.1177/02761467231178550)

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