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Carta, Silvio ORCID: 0000-0002-7586-3121 and de Kock, Pieter (2019) Reifying luxury, gold to golden: how the showroom became a digital showreel. From object (gold) to experience (golden): experiencing luxury by abstracting the object. Journal of Design, Business and Society, 5 (2). pp. 193-206. ISSN 2055-2106 (doi:https://doi.org/10.1386/dbs.5.2.193_1)