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O'Sullivan, Stephen R and O'Rourke, Grace ORCID: 0009-0000-2069-364X (2023) Wonders of waste: upcycling and creative deconsumption. Journal of Customer Behaviour, 22 (4):9. pp. 89-97. ISSN 1475-3928 (Print), 1477-6421 (Online) (doi:https://doi.org/10.1362/147539223X17026547268547)