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Ibitoye, Ayodeji O.J. ORCID logoORCID: https://orcid.org/0000-0002-5631-8507, Kolade, Oluwaseun and Onifade, Olufade F.W. (2025) Customer retention model using machine learning for improved user-centric quality of experience through personalised quality of service. Journal of Business Analytics. ISSN 2573-234X (Print), 2573-2358 (Online) (doi:10.1080/2573234X.2025.2551950)

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