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Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:

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