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Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)