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Group by: Creators | Item Type | Uncontrolled Keywords | No Grouping
brand psychological ownership cross-cultural research customer engagement global brands global connectedness international marketing self-congruity theory
Number of items: 7.

brand psychological ownership

Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan ORCID logoORCID: https://orcid.org/0000-0002-5758-9333 (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-09-2022-0206)

cross-cultural research

Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan ORCID logoORCID: https://orcid.org/0000-0002-5758-9333 (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-09-2022-0206)

customer engagement

Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan ORCID logoORCID: https://orcid.org/0000-0002-5758-9333 (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-09-2022-0206)

global brands

Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan ORCID logoORCID: https://orcid.org/0000-0002-5758-9333 (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-09-2022-0206)

global connectedness

Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan ORCID logoORCID: https://orcid.org/0000-0002-5758-9333 (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-09-2022-0206)

international marketing

Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan ORCID logoORCID: https://orcid.org/0000-0002-5758-9333 (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-09-2022-0206)

self-congruity theory

Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID logoORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis ORCID logoORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan ORCID logoORCID: https://orcid.org/0000-0002-5758-9333 (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-09-2022-0206)

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