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alternative careers
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
athletic excellence
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
brand equity
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
brand extensions
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
brand life cycle
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
branded individuals
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
career prospects
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
commercial success
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
elite athletes
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
mixed martial arts
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
performance
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
personal image
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
professionalism
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
risk
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sport marketing
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sporting excellence
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sporting failure
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sports branding
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sports personalities
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sports sponsorship
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
ultimate fighting championships
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)