Browse by Journal Title
brand advertising
Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan
ORCID: https://orcid.org/0000-0001-5416-9010
(2023)
Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors.
International Journal of Internet Marketing and Advertising (IJIMA).
ISSN 1477-5212 (Print), 1741-8100 (Online)
(In Press)
(doi:10.1504/IJIMA.2023.10057722)
creativity
Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan
ORCID: https://orcid.org/0000-0001-5416-9010
(2023)
Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors.
International Journal of Internet Marketing and Advertising (IJIMA).
ISSN 1477-5212 (Print), 1741-8100 (Online)
(In Press)
(doi:10.1504/IJIMA.2023.10057722)
peer influence
Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan
ORCID: https://orcid.org/0000-0001-5416-9010
(2023)
Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors.
International Journal of Internet Marketing and Advertising (IJIMA).
ISSN 1477-5212 (Print), 1741-8100 (Online)
(In Press)
(doi:10.1504/IJIMA.2023.10057722)
purchase behaviour
Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan
ORCID: https://orcid.org/0000-0001-5416-9010
(2023)
Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors.
International Journal of Internet Marketing and Advertising (IJIMA).
ISSN 1477-5212 (Print), 1741-8100 (Online)
(In Press)
(doi:10.1504/IJIMA.2023.10057722)
remuneration
Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan
ORCID: https://orcid.org/0000-0001-5416-9010
(2023)
Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors.
International Journal of Internet Marketing and Advertising (IJIMA).
ISSN 1477-5212 (Print), 1741-8100 (Online)
(In Press)
(doi:10.1504/IJIMA.2023.10057722)
social media
Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan
ORCID: https://orcid.org/0000-0001-5416-9010
(2023)
Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors.
International Journal of Internet Marketing and Advertising (IJIMA).
ISSN 1477-5212 (Print), 1741-8100 (Online)
(In Press)
(doi:10.1504/IJIMA.2023.10057722)
UGC
Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan
ORCID: https://orcid.org/0000-0001-5416-9010
(2023)
Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors.
International Journal of Internet Marketing and Advertising (IJIMA).
ISSN 1477-5212 (Print), 1741-8100 (Online)
(In Press)
(doi:10.1504/IJIMA.2023.10057722)