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customer knowledge management
Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Perumal, Selvan and Salimon, Maruf ORCID: 0000-0002-9071-7579 (2021) The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of malaysian SMEs: an empirical study. International Journal of Innovation Science, 14 (2). pp. 316-338. ISSN 1757-2223 (Print), 1757-2231 (Online) (doi:https://doi.org/10.1108/IJIS-03-2021-0053)
malaysian SMEs
Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Perumal, Selvan and Salimon, Maruf ORCID: 0000-0002-9071-7579 (2021) The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of malaysian SMEs: an empirical study. International Journal of Innovation Science, 14 (2). pp. 316-338. ISSN 1757-2223 (Print), 1757-2231 (Online) (doi:https://doi.org/10.1108/IJIS-03-2021-0053)
marketing capabilities
Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Perumal, Selvan and Salimon, Maruf ORCID: 0000-0002-9071-7579 (2021) The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of malaysian SMEs: an empirical study. International Journal of Innovation Science, 14 (2). pp. 316-338. ISSN 1757-2223 (Print), 1757-2231 (Online) (doi:https://doi.org/10.1108/IJIS-03-2021-0053)
product innovation performance
Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Perumal, Selvan and Salimon, Maruf ORCID: 0000-0002-9071-7579 (2021) The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of malaysian SMEs: an empirical study. International Journal of Innovation Science, 14 (2). pp. 316-338. ISSN 1757-2223 (Print), 1757-2231 (Online) (doi:https://doi.org/10.1108/IJIS-03-2021-0053)
TQM practices
Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Perumal, Selvan and Salimon, Maruf ORCID: 0000-0002-9071-7579 (2021) The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of malaysian SMEs: an empirical study. International Journal of Innovation Science, 14 (2). pp. 316-338. ISSN 1757-2223 (Print), 1757-2231 (Online) (doi:https://doi.org/10.1108/IJIS-03-2021-0053)