Browse by Journal Title
Up a level |
explicit gender attitudes
Zawisza, Magdalena and Lobban, Rosemary ORCID: 0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785
gendered advertising
Zawisza, Magdalena and Lobban, Rosemary ORCID: 0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785
implicit gender attitudes
Zawisza, Magdalena and Lobban, Rosemary ORCID: 0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785
paper IAT
Zawisza, Magdalena and Lobban, Rosemary ORCID: 0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785