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explicit gender attitudes gendered advertising implicit gender attitudes paper IAT
Number of items: 4.

explicit gender attitudes

Zawisza, Magdalena and Lobban, Rosemary ORCID logoORCID: https://orcid.org/0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

gendered advertising

Zawisza, Magdalena and Lobban, Rosemary ORCID logoORCID: https://orcid.org/0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

implicit gender attitudes

Zawisza, Magdalena and Lobban, Rosemary ORCID logoORCID: https://orcid.org/0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

paper IAT

Zawisza, Magdalena and Lobban, Rosemary ORCID logoORCID: https://orcid.org/0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

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