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Tsay, Han-Huei (Crystal) ORCID: 0000-0003-4959-0411 (2016) Encouraging IS developers to learn business skills: an examination of the MARS model. Information Technology and People, 29 (2). pp. 381-418. ISSN 0959-3845 (doi:https://doi.org/10.1108/ITP-02-2014-0044)