marketing communication

Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:10.1108/GKMC-04-2021-0073)

materialism

Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:10.1108/GKMC-04-2021-0073)

product placement

Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:10.1108/GKMC-04-2021-0073)

social media

Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:10.1108/GKMC-04-2021-0073)

social networking sites

Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:10.1108/GKMC-04-2021-0073)

Sri Lanka

Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:10.1108/GKMC-04-2021-0073)