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Yusoff, Asrif 
ORCID: https://orcid.org/0009-0003-3847-4623
(2026)
When positivity backfires: how leaders can stay kind without avoiding hard truths.
Business Research Unpacked (BRU).
Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623
(2026)
When positivity backfires: how leaders can stay kind without avoiding hard truths.
Business Research Unpacked (BRU).