Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Makanyeza, Charles (2020) Black Friday shopping behaviour among generation Y consumers in Botswana: an application of the stimulus-organism response theory. African Journal of Business and Economic Research, 15 (4). pp. 45-69. ISSN 1750-4554 (Print), 1750-4562 (Online) (doi:https://doi.org/10.31920/1750-4562/2020/v15n4a3)