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ASEAN brand image branding consumer behaviour counterfeit brands fake brands price purchase intention Vietnam

Number of items: 9.

ASEAN

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)

brand image

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)

branding

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)

consumer behaviour

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)

counterfeit brands

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)

fake brands

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)

price

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)

purchase intention

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)

Vietnam

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)

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