Items where Author is "Zhu, Xiaoxian"

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adoption factors/challenges developing economy digital innovation e-commerce adoption full-time entrepreneurship high risk markets hybrid entrepreneurship ICT Pakistan qualitative analysis qualitative methods SMEs social media marketing TOE framework transition process

Number of items: 16.

adoption factors/challenges

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

developing economy

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310

digital innovation

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

e-commerce adoption

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310

full-time entrepreneurship

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2025) Hybrid entrepreneur to full-time entrepreneurship: navigating the transition in high-risk markets. In: 39th BAM Conference 1st - 5th September 2025 at Kent Business School, University of Kent. British Academy of Management (BAM), Kent, pp. 1-22. ISBN 978-0995641389

high risk markets

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2025) Hybrid entrepreneur to full-time entrepreneurship: navigating the transition in high-risk markets. In: 39th BAM Conference 1st - 5th September 2025 at Kent Business School, University of Kent. British Academy of Management (BAM), Kent, pp. 1-22. ISBN 978-0995641389

hybrid entrepreneurship

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2025) Hybrid entrepreneur to full-time entrepreneurship: navigating the transition in high-risk markets. In: 39th BAM Conference 1st - 5th September 2025 at Kent Business School, University of Kent. British Academy of Management (BAM), Kent, pp. 1-22. ISBN 978-0995641389

ICT

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310

Pakistan

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2025) Hybrid entrepreneur to full-time entrepreneurship: navigating the transition in high-risk markets. In: 39th BAM Conference 1st - 5th September 2025 at Kent Business School, University of Kent. British Academy of Management (BAM), Kent, pp. 1-22. ISBN 978-0995641389

qualitative analysis

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

qualitative methods

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2025) Hybrid entrepreneur to full-time entrepreneurship: navigating the transition in high-risk markets. In: 39th BAM Conference 1st - 5th September 2025 at Kent Business School, University of Kent. British Academy of Management (BAM), Kent, pp. 1-22. ISBN 978-0995641389

SMEs

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310

social media marketing

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

TOE framework

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

transition process

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2025) Hybrid entrepreneur to full-time entrepreneurship: navigating the transition in high-risk markets. In: 39th BAM Conference 1st - 5th September 2025 at Kent Business School, University of Kent. British Academy of Management (BAM), Kent, pp. 1-22. ISBN 978-0995641389

This list was generated on Thu Oct 9 02:28:18 2025 UTC.