adoption factors/challenges

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

developing economy

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310

digital innovation

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

e-commerce adoption

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310

ICT

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310

qualitative analysis

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

SMEs

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Zhu, Xiaoxian (2018) E-commerce adoption factors affecting the SMEs: a case study investigation of a developing economy-Pakistan. In: The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK. ISBN 978-0995641310

social media marketing

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

TOE framework

Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)