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Items where Author is "Zhu, Liye"

Items where Author is "Zhu, Liye"

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eWOM mobile reviews review content feature review helpfulness review solicitation reviewer popularity
Number of items: 6.

eWOM

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID logoORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

mobile reviews

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID logoORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

review content feature

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID logoORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

review helpfulness

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID logoORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

review solicitation

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID logoORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

reviewer popularity

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID logoORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

This list was generated on Sat Dec 21 21:37:19 2024 UTC.