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Items where Author is "Yuan, ChunLin"

Items where Author is "Yuan, ChunLin"

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Conference Proceedings

Yuan, ChunLin, Kim, Kyung Hoon, Yu, XiaoLei and Ma, Jenny (2016) A study on the effect of features towards online store on reuse intention in China ─ the moderation role of the E-WOM (Electronic Word Of Mouth). In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 567-572. (doi:https://doi.org/10.15444/GMC2016.05.02.04)

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