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Items where Author is "Yu, Xueyang"

Items where Author is "Yu, Xueyang"

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AI marketing communications
Number of items: 2.

AI

Zakarneh, Mahmoud, Zakarneh, Abdelhadi, Yu, Xueyang and Nguyen, Truc ORCID logoORCID: https://orcid.org/0000-0002-3360-819X (2025) The dark side of AI-driven personalisation. Consumer resistance and scepticism in marketing communications: a study of Chinese consumers. In: Corporate and Marketing Communications Conference (CMC) 2025, 15th - 16th April, 2025, Birmingham Business School, University of Birmingham. (In Press)

marketing communications

Zakarneh, Mahmoud, Zakarneh, Abdelhadi, Yu, Xueyang and Nguyen, Truc ORCID logoORCID: https://orcid.org/0000-0002-3360-819X (2025) The dark side of AI-driven personalisation. Consumer resistance and scepticism in marketing communications: a study of Chinese consumers. In: Corporate and Marketing Communications Conference (CMC) 2025, 15th - 16th April, 2025, Birmingham Business School, University of Birmingham. (In Press)

This list was generated on Thu May 15 13:09:09 2025 UTC.