Items where Author is "Yichuan, Wang"
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B2B marketing
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)
brand identify
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)
brand-specific transformational leadership (TFL)
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)
emerging economy
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)
M&A integration
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)
M&A performance
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)