Items where Author is "Yang, Yusheng"
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Consumer studies
Ma, Jenny and Yang, Yusheng (2016) What can we know from selfies - An exploratory study on selfie and the implication for marketers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 597-601. (doi:https://doi.org/10.15444/GMC2016.05.03.05)
Cultural differences
Ma, Jenny and Yang, Yusheng (2016) What can we know from selfies - An exploratory study on selfie and the implication for marketers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 597-601. (doi:https://doi.org/10.15444/GMC2016.05.03.05)
Selfies
Ma, Jenny and Yang, Yusheng (2016) What can we know from selfies - An exploratory study on selfie and the implication for marketers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 597-601. (doi:https://doi.org/10.15444/GMC2016.05.03.05)
Social media
Ma, Jenny and Yang, Yusheng (2016) What can we know from selfies - An exploratory study on selfie and the implication for marketers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 597-601. (doi:https://doi.org/10.15444/GMC2016.05.03.05)