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Adebanjo, D. ORCID: https://orcid.org/0000-0003-4845-9411 (2006) Evaluating the effects of Customer Relationship Management using modelling and simulation techniques. In: 2006 IEEE International Conference on Management of Innovation and Technology (ICMIT). Institute of Electrical and Electronics Engineers, Piscataway, NJ, USA, pp. 451-454. ISBN 1-4244-0147-X (doi:10.1109/ICMIT.2006.262203)