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Items where Author is "Xiao, Sarah Hong"

Items where Author is "Xiao, Sarah Hong"

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Article

Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717, Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2020.1789014)

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