Book Section

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:https://doi.org/10.1007/978-3-030-39379-3_11)

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Working Paper

Wayne, Thomas, Soetan, Taiwo, Bajepade, Gbenga and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Technologies for Financial Inclusion in Nigeria. [Working Paper]

Wayne, Thomas and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Academic branding and positioning through university’s website profile. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3532769)