academic perspective

Wang, Dian ORCID: 0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference International Place Branding Association. IPBA . Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.

China

Wang, Dian ORCID: 0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference International Place Branding Association. IPBA . Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.

City image advertising

Wang, Dian ORCID: 0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference International Place Branding Association. IPBA . Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.

differentiated competitive strategy

Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903 , Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:https://doi.org/10.3390/su142013546)

PALS model

Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903 , Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:https://doi.org/10.3390/su142013546)

practitioners' perspective

Wang, Dian ORCID: 0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference International Place Branding Association. IPBA . Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.

state-owned company

Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903 , Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:https://doi.org/10.3390/su142013546)