Article

Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2023) Examining purchase behavior through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviors. International Journal of Internet Marketing and Advertising (IJIMA). ISSN 1477-5212 (Print), 1741-8100 (Online) (In Press) (doi:10.1504/IJIMA.2023.10057722)

Ahmed, Qazi Mohammed ORCID: https://orcid.org/0000-0002-9237-3116, Wajid, Anees, Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 and Ahmad, Tehsin (2022) Consumer behaviour towards social media under COVID-19: a multi-study. Evidence from Pakistan. Foundation University Journal of Business and Economics (FUJBE), 7 (2). pp. 29-45. ISSN 2414-4770 (doi:10.33897/fujbe.v7i2)