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Items where Author is "Villacé-Molinero, Teresa"

Items where Author is "Villacé-Molinero, Teresa"

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collaborative destination marketing destination image generational theory joint brand advertising post-pandemic stakeholder theory travel intention
Number of items: 7.

collaborative destination marketing

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID logoORCID: https://orcid.org/0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:10.1177/13567667231224091)

destination image

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID logoORCID: https://orcid.org/0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:10.1177/13567667231224091)

generational theory

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID logoORCID: https://orcid.org/0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:10.1177/13567667231224091)

joint brand advertising

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID logoORCID: https://orcid.org/0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:10.1177/13567667231224091)

post-pandemic

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID logoORCID: https://orcid.org/0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:10.1177/13567667231224091)

stakeholder theory

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID logoORCID: https://orcid.org/0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:10.1177/13567667231224091)

travel intention

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID logoORCID: https://orcid.org/0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:10.1177/13567667231224091)

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