Items where Author is "Vaux Halliday, Sue"

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brand loyalty brand personality branding Germany reputation social identity theory

Number of items: 6.

brand loyalty

Kuenzel, Sven and Vaux Halliday, Sue (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176. ISSN 0967-3237 (Print), 1479-1862 (Online) (doi:https://doi.org/10.1057/jt.2010.15)

brand personality

Kuenzel, Sven and Vaux Halliday, Sue (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176. ISSN 0967-3237 (Print), 1479-1862 (Online) (doi:https://doi.org/10.1057/jt.2010.15)

branding

Kuenzel, Sven and Vaux Halliday, Sue (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176. ISSN 0967-3237 (Print), 1479-1862 (Online) (doi:https://doi.org/10.1057/jt.2010.15)

Germany

Kuenzel, Sven and Vaux Halliday, Sue (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176. ISSN 0967-3237 (Print), 1479-1862 (Online) (doi:https://doi.org/10.1057/jt.2010.15)

reputation

Kuenzel, Sven and Vaux Halliday, Sue (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176. ISSN 0967-3237 (Print), 1479-1862 (Online) (doi:https://doi.org/10.1057/jt.2010.15)

social identity theory

Kuenzel, Sven and Vaux Halliday, Sue (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176. ISSN 0967-3237 (Print), 1479-1862 (Online) (doi:https://doi.org/10.1057/jt.2010.15)

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