Book Section

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Olaleye, Sunday and Ukpadi, Dandison (2019) Using AI to personalise emotionally appealing advertisement. In: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., (eds.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Advances in Theory and Practice of Emerging Markets (339). Springer, Cham, Switzerland, pp. 137-150. ISBN 978-3030243746 (doi:https://doi.org/10.1007/978-3-030-24374-6_10)