Items where Author is "Ukpadi, Dandison"
Book Section
Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2020)
Public vs private universities in Nigeria: market dynamics perspective.
In: Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.)
Understanding the Higher Education Market in Africa.
Routledge Studies in Marketing
.
Routledge, Oxfordshire, UK.
ISBN 978-0367344382
Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2020)
Social media for universities’ strategic communication: how Nigerian universities use Facebook.
In: Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.)
Strategic Marketing of Higher Education in Africa.
Routledge Studies in Marketing
.
Routledge, Oxfordshire, UK.
ISBN 978-0367336356
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Olaleye, Sunday and Ukpadi, Dandison
(2019)
Using AI to personalise emotionally appealing advertisement.
In: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., (eds.)
Digital and Social Media Marketing: Emerging Applications and Theoretical Development.
Advances in Theory and Practice of Emerging Markets
(339).
Springer, Cham, Switzerland, pp. 137-150.
ISBN 978-3030243746
(doi:10.1007/978-3-030-24374-6_10)