Article

Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Montgomery, Annaleis and Thuemmler, Marius (2023) Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation. Information Technology and People. ISSN 0959-3845 (doi:https://doi.org/10.1108/ITP-04-2022-0275)