Figures of speech

Theodorakis, Ioannis G., Stathakopoulos, Vlasis, Koritos, Christos D., Kottikas, Konstantinos and Kottika, Efthymia (2016) When figures of speech and provocation went international: scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal settings. In: American Marketing Association Global Marketing Special Interest Group Conference 2017, 6-8 April 2017, Havana, Cuba. (Unpublished)

market orientation

Stathakopoulos, Vlasis, Kottikas, Konstantinos G., Theodorakis, Ioannis G. and Kottika, Efthymia (2018) Market-driving strategy and personnel attributes: top management versus middle management. Journal of Business Research, 104. pp. 529-540. ISSN 0148-2963 (doi:https://doi.org/10.1016/j.jbusres.2018.09.020)

market-driving strategy

Stathakopoulos, Vlasis, Kottikas, Konstantinos G., Theodorakis, Ioannis G. and Kottika, Efthymia (2018) Market-driving strategy and personnel attributes: top management versus middle management. Journal of Business Research, 104. pp. 529-540. ISSN 0148-2963 (doi:https://doi.org/10.1016/j.jbusres.2018.09.020)

middle-level employees

Stathakopoulos, Vlasis, Kottikas, Konstantinos G., Theodorakis, Ioannis G. and Kottika, Efthymia (2018) Market-driving strategy and personnel attributes: top management versus middle management. Journal of Business Research, 104. pp. 529-540. ISSN 0148-2963 (doi:https://doi.org/10.1016/j.jbusres.2018.09.020)

personnel attributes

Stathakopoulos, Vlasis, Kottikas, Konstantinos G., Theodorakis, Ioannis G. and Kottika, Efthymia (2018) Market-driving strategy and personnel attributes: top management versus middle management. Journal of Business Research, 104. pp. 529-540. ISSN 0148-2963 (doi:https://doi.org/10.1016/j.jbusres.2018.09.020)

Provocative advertisements

Theodorakis, Ioannis G., Stathakopoulos, Vlasis, Koritos, Christos D., Kottikas, Konstantinos and Kottika, Efthymia (2016) When figures of speech and provocation went international: scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal settings. In: American Marketing Association Global Marketing Special Interest Group Conference 2017, 6-8 April 2017, Havana, Cuba. (Unpublished)

Sex

Theodorakis, Ioannis G., Stathakopoulos, Vlasis, Koritos, Christos D., Kottikas, Konstantinos and Kottika, Efthymia (2016) When figures of speech and provocation went international: scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal settings. In: American Marketing Association Global Marketing Special Interest Group Conference 2017, 6-8 April 2017, Havana, Cuba. (Unpublished)

top management

Stathakopoulos, Vlasis, Kottikas, Konstantinos G., Theodorakis, Ioannis G. and Kottika, Efthymia (2018) Market-driving strategy and personnel attributes: top management versus middle management. Journal of Business Research, 104. pp. 529-540. ISSN 0148-2963 (doi:https://doi.org/10.1016/j.jbusres.2018.09.020)

Violence

Theodorakis, Ioannis G., Stathakopoulos, Vlasis, Koritos, Christos D., Kottikas, Konstantinos and Kottika, Efthymia (2016) When figures of speech and provocation went international: scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal settings. In: American Marketing Association Global Marketing Special Interest Group Conference 2017, 6-8 April 2017, Havana, Cuba. (Unpublished)