altruism

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

American millennials

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

donation

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

self-congruity

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

social influence

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

social media marketing

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)