collaborative destination marketing

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID: 0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:https://doi.org/10.1177/13567667231224091)

destination image

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID: 0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:https://doi.org/10.1177/13567667231224091)

generational theory

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID: 0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:https://doi.org/10.1177/13567667231224091)

joint brand advertising

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID: 0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:https://doi.org/10.1177/13567667231224091)

post-pandemic

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID: 0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:https://doi.org/10.1177/13567667231224091)

stakeholder theory

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID: 0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:https://doi.org/10.1177/13567667231224091)

travel intention

del Pilar Pascual-Fraile, María, Villacé-Molinero, Teresa, Talón-Ballestero, Pilar and Chaperon, Samantha ORCID: 0000-0001-8514-7447 (2024) Post-pandemic collaborative destination marketing: effectiveness and impact on different generational audiences. Journal of Vacation Marketing. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:https://doi.org/10.1177/13567667231224091)