brand identity

Yang, Chen and Sun, Yan (2024) Chapter 9. Virtual influencer: the future of marketing and branding? In: Tabari, Saloomeh and Ding, Qing Shan, (eds.) Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing. Business and Management, Business and Management (R0) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 175-195. ISBN 978-3031635168; 978-3031635151; 978-3031635182; 978-3031635168 (doi:10.1007/978-3-031-63516-8_9)

brand image

Yang, Chen and Sun, Yan (2024) Chapter 9. Virtual influencer: the future of marketing and branding? In: Tabari, Saloomeh and Ding, Qing Shan, (eds.) Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing. Business and Management, Business and Management (R0) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 175-195. ISBN 978-3031635168; 978-3031635151; 978-3031635182; 978-3031635168 (doi:10.1007/978-3-031-63516-8_9)

Hospitality

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

Intercultural communication

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

Language

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

Service delivery

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

Service management

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

Template analysis

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

virtual influencer

Yang, Chen and Sun, Yan (2024) Chapter 9. Virtual influencer: the future of marketing and branding? In: Tabari, Saloomeh and Ding, Qing Shan, (eds.) Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing. Business and Management, Business and Management (R0) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 175-195. ISBN 978-3031635168; 978-3031635151; 978-3031635182; 978-3031635168 (doi:10.1007/978-3-031-63516-8_9)