Article

Makanyeza, Charles, Svotwa, Tendai and Jaiyeoba, Olumide (2021) The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: moderating role of demographic characteristics. Cogent Business and Management, 8 (1):1898301. pp. 1-18. ISSN 2331-1975 (Online) (doi:10.1080/23311975.2021.1898301)