Items where Author is "Singh, Nitish"
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Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Olaleye, Sunday and Ukpadi, Dandison
(2019)
Using AI to personalise emotionally appealing advertisement.
In: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., (eds.)
Digital and Social Media Marketing: Emerging Applications and Theoretical Development.
Advances in Theory and Practice of Emerging Markets
(339).
Springer, Cham, Switzerland, pp. 137-150.
ISBN 978-3030243746
(doi:10.1007/978-3-030-24374-6_10)