Article

Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Perumal, Selvan and Salimon, Maruf ORCID: https://orcid.org/0000-0002-9071-7579 (2021) The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of malaysian SMEs: an empirical study. International Journal of Innovation Science, 14 (2). pp. 316-338. ISSN 1757-2223 (Print), 1757-2231 (Online) (doi:10.1108/IJIS-03-2021-0053)

Conference or Conference Paper

Nesheiwat, Natalie Raed Eid, Phairor, Klairoong Hawa and Salimon, Maruf ORCID: https://orcid.org/0000-0002-9071-7579 (2025) Click, Laugh, Buy: the power of memes in shaping Jordanian Gen Z’s brand preferences. In: 57th Academy of Marketing Conference, 08-10 Jul 2025, Cork, Ireland. (Unpublished)