Book Section

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)