Article

Bruce, Helen L, Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Rooney, Tara (2023) Guest editorial. Investigating the effect of the physical context on customer experience. Journal of Services Marketing, 37 (6). pp. 689-699. ISSN 0887-6045 (doi:https://doi.org/10.1108/JSM-05-2023-0163)

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2023.2209584)

Rooney, Tara, Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Bruce, Helen L. (2020) Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice. Journal of Relationship Marketing, 20 (1). pp. 42-61. ISSN 1533-2667 (Print), 1533-2675 (Online) (doi:https://doi.org/10.1080/15332667.2020.1717276)

Conference or Conference Paper

Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Bruce, Helen, Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 , Rooney, Tara and Ngwakwe, Amarachi (2022) Using screencast videography as a customer experience and journey mapping tool: a case study. In: 12th Servsig2022, 16th - 18th June 2022, Glasgow, Scotland.

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 , Bruce, Helen and Rooney, Tara (2017) Reinvigorating Relationship Marketing: A Customer Experience Perspective. In: International Colloquium on Relationship Marketing, 12-15 September 2017, Munich. (Submitted)

Rooney, Tara, Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Bruce, Helen (2016) Digital discourses in relationship marketing literature 2006-2015 – review findings and future directions. In: 24th International Colloquium on Relationship Marketing, 6th-9th September 2016, Toulouse, France. (Submitted)