Items where Author is "Rooney, Tara"
Article
Bruce, Helen L, Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Rooney, Tara
(2023)
Guest editorial. Investigating the effect of the physical context on customer experience.
Journal of Services Marketing, 37 (6).
pp. 689-699.
ISSN 0887-6045
(doi:10.1108/JSM-05-2023-0163)
Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110
(2023)
Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis.
Journal of Marketing Management.
ISSN 0267-257X (Print), 1472-1376 (Online)
(doi:10.1080/0267257X.2023.2209584)
Rooney, Tara, Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Bruce, Helen L.
(2020)
Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice.
Journal of Relationship Marketing, 20 (1).
pp. 42-61.
ISSN 1533-2667 (Print), 1533-2675 (Online)
(doi:10.1080/15332667.2020.1717276)
Conference or Conference Paper
Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816, Bruce, Helen, Krolikowska-Adamczyk, Ewa
ORCID: https://orcid.org/0000-0002-0739-2110, Rooney, Tara and Ngwakwe, Amarachi
(2022)
Using screencast videography as a customer experience and journey mapping tool: a case study.
In: 12th Servsig2022, 16th - 18th June 2022, Glasgow, Scotland.
Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110, Bruce, Helen and Rooney, Tara
(2017)
Reinvigorating Relationship Marketing: A Customer Experience Perspective.
In: International Colloquium on Relationship Marketing, 12-15 September 2017, Munich.
(Submitted)
Rooney, Tara, Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Bruce, Helen
(2016)
Digital discourses in relationship marketing literature 2006-2015 – review findings and future directions.
In: 24th International Colloquium on Relationship Marketing, 6th-9th September 2016, Toulouse, France.
(Submitted)