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Ren, Qun, Xu, Xiewen, Scullion, Richard, Lin, Yong ORCID: https://orcid.org/0000-0001-7118-2946, Wang, Sen and Rong, Ke (2025) Linking social exchange theory to B2B relationship innovation management: the moderating role of reciprocity. Technological Forecasting and Social Change, 212:124003. ISSN 0040-1625 (Print), 1873-5509 (Online) (doi:10.1016/j.techfore.2025.124003)